"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
Warren Buffett
From: K. Laskowski
Developer, e-Z Special Offer Generator
To: Everyone Selling Products or Services On Their Web Site
To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.
But, it's a proven fact that scarcity sells, that folks are more likely to take action if you give them a deadline, a reason to buy now. So how do you maintain your credibility, your reputation as an honest, reputable, trustworthy online merchant - and still inject the element of scarcity into your offer so that your visitors take action and buy?
There is only one way. You have to make the offer 'real' - if you say the price is only good until midnight, then at midnight that price had better really go up. If you say your offer is good for a week, then next week when your visitor comes back to your site, the price better not still be the same - or you've lost your customer's trust forever.
"The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy." T J Watson
Nothing irks me more than visiting one of those 'Cinderella' sites and getting that 'midnight' baloney. I'm sure you've seen them -- the price is always good until midnight tonight, no matter what day you visit. And the offer has been expiring at midnight every nite for years at some sites... (actually, I'm surprised the FTC hasn't found them yet).
And, I'm not alone - lack of credibility, lack of trust - is the number one reason people decide not to buy from your website.
Face it, it takes work to be an honest merchant.
It can be a time consuming proposition to keep your prices and offers up to date. Depending on how many different products you have and how long you let your specials run - you could have a lot of updating to do just to keep your pricing right.
Now there is an easy way to tap into the power of scarcity and still maintain your credibility...
Introducing:
e-Z Special Offer Generator
"Limited Time Offer... Time Sensitive... Add These Hypnotic Phrases To Your Website And Be Able To Back Them Up With a Real Deadline... It's Easy With Special Offer Generator!"
Introducing the easy way to add real special price offers to your website. Offers that automatically expire when you say they will -- and without your having to lift a finger -- like magic, the price returns to normal at the appointed time.
You'll be able to maintain your integrity - and yet instill that sense of urgency that a deadline gives. To make each visitor feel important - you can personalize an offer just for them. Each visitor can have their own special offer.
Or, you can have a fixed expiration time for all visitors. No matter which way you decide to go, you can tell each visitor how long they have left each time they visit, so they see the time slipping away until the end of the offer.
Amazingly, with Special Offer Generator all of this is easy to do. And no server-side scripting required. It doesn't matter whether or not you know HTML - you just input your offer time and price, and the code to insert on your page is generated for you - you just copy and paste it into your page.
No more to do list of prices and dates and page update schedules. Your offer expires automatically either at a set time for everyone, or a unique time per visitor.
Special Offer Generator is sitting on your desktop, ready when you are. Use it for as many products and as many websites as you want -- no limits.
Stay in compliance with the FTC truth in advertising laws, maintain your integrity and credibility, and still use the power of scarcity to move your visitors to take action, to order now before it's too late...
You are seeing Special Offer Generator in action - on this very page. Can you tell what part of this page is the result of the code generated by Special Offer Generator? No... well here's a hint: if you're here after February 28th - the offer is gone, so what you are seeing is the 'regular offer'. If you're here before February 28th, then look for the introductory offer. That offer is the result of the Special Offer Generator generated code inserted into this page.
Want to see another example? Click here for a personalized offer. This one is just for you - if you've visited this page before, and it's been more than a week ago -- the special offer is gone. If you're a first time visitor, the special offer will be there -- look for it. If you come back in a week, it will be gone. And, notice the special offer text tells you how long you have left to take advantage of the special price. But, it's not pushy, not hypey like some distracting timer popup. This is sophisticated, subtle, information-based persuasion.
Ready to try using the law of scarcity without violating the trust and respect of your potential customers?
I know you're thinking this is going to cost you an arm and a leg, but Special Offer Generator is only $39.95.
You Can't Lose With Our 100%, Ironclad, Money Back Guarantee
Your satisfaction is assured through our no risk,
100% iron-clad
money back guarantee. If for any reason, you aren't
thrilled and satisfied with Special Offer Generator, just contact
us within 30 days, tell us why, and
we'll refund your purchase price.
And like all the e-Z Soft applications, e-Z Special Offer Generator let's you check if an updated version is available automatically when you run the software.
Lifetime upgrades are included with all e-Z Soft products, and they're automatic too!
You Can Add The Sales Boosting Power Of Scarcity To Your Web Site And Build Your Credibility With Potential Customers In Only 5 Minutes Of Your Time...
e-Z Special Offer Generator
Electronic Download
Available Immediately
System Requirements to Run the Software:
PC with Windows 95/IE4 or later (or emulators)
Order online, pay by credit card with your choice of secure server,
and you'll have immediate access.
This software is delivered electronically.
After your purchase is approved, click continue and you will be taken to the e-Z Special Offer Generator
download page, where you will be able to download the software immediately!
All The Best,
Kathryn Laskowski
P.S.
This is where I'm supposed to pile on the bonuses... But, I'm not doing it. I'd rather keep the
price of Special Offer Generator affordable for everyone, so I'm not inflating this offer with
overpriced bonus items. I do have a special gift for everyone that orders, but that is just icing on the cake...
